Hi, I’m Jassy – and I’ve been exactly where you are.

The Coffee Shop That Changed Everything

At 20, I thought opening a coffee shop would be simple. Make great coffee, be friendly, and customers will come, right?

Six years later, I’d learned the hard way that passion and hard work aren’t enough. I was working 70-hour weeks, barely breaking even, and constantly wondering why some businesses seemed to effortlessly attract customers while I struggled to fill seats on a Tuesday afternoon.

I desperately wanted help – someone who understood the unique challenges of a small, local business. But every marketing consultant I found felt too corporate, too expensive, or like they’d never actually run a small business themselves. They spoke in jargon about “funnels” and “customer acquisition costs” when what I really needed was someone to help me figure out why people walked by my shop without stopping.

Sound familiar?

From Overwhelmed Owner to Strategic Partner

After selling the coffee shop, I spent 11 years in corporate marketing and business development. I learned how bigger companies think about strategy, studied what actually drives customer behavior, and got my hands dirty with everything from website optimization to multi-channel campaigns.

But here’s what I discovered: the fundamentals that work for big businesses work even better for small ones – you just need someone who knows how to scale them down and make them practical for a business owner who’s already wearing twelve different hats.

Why I Do This Work

I see you posting on social media at 10 PM, wondering if anyone’s even paying attention. I see you refreshing your Google Ads account, frustrated that you’re getting clicks but no phone calls. I see you comparing yourself to that competitor down the road who always seems booked solid.

I’ve been there. And now I get genuinely excited (sometimes embarrassingly so) about helping local business owners break through those same roadblocks that once kept me up at night.

My Promise to You

I will never assume I know your business better than you do. You’re the expert on your craft – whether that’s capturing the perfect wedding photo, helping someone heal from trauma, or creating a beautiful garden space. I’m just here to help more of the right people discover what you offer.

My approach isn’t one-size-fits-all because your challenges aren’t cookie-cutter. I’ve developed a framework over the years, but we’ll customize it to fit where you are right now – not where some marketing guru thinks you should be.

A Little About My World

When I’m not helping businesses grow, you’ll find me in my garden (that half-finished horticulture degree comes in handy), out with my camera capturing Maine’s incredible landscapes, or at the barn with my horse. These aren’t just hobbies – they’ve taught me patience, the importance of consistent care, and how to see beauty that others might miss. The same skills that make a garden thrive help businesses flourish.

I live in Maine because I love the pace here, the seasons, and the way local businesses become part of the fabric of their communities. I understand that your landscaping business has different needs in January than it does in May, and that sometimes the best referrals come from conversations at the local hardware store.

How We Can Work Together

I’ve learned that every business owner has different needs, budgets, and comfort levels with trying new things. That’s why I offer three ways to work together:

Strategy Sessions – For when you need clarity and a plan, but want to implement it yourself DIY Course – Step-by-step guidance you can work through at your own pace Done-For-You Services – I handle the marketing while you focus on what you do best

No matter which path makes sense for you, I promise to meet you where you are and move at a pace that feels right for your business and your life.

Let’s Talk

If you’re tired of marketing that doesn’t work and ready to try a different approach, I’d love to hear about your business. No pressure, no sales pitch – just a conversation about where you are and where you want to go.

Because every thriving business started with someone who cared enough to help it grow.